Tag: Marketing

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.

The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.

What if your website was actually harming your credibility, and causing customers to doubt your trustworthiness and reliability?

While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.

Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?

The Australian Competition and Consumer Commission (ACCC) has issued the Independent Liquor Group (ILG) with a $10,200 penalty for misleading consumers with its “Aussie Beer” line of alcohol.

Most people have for long seen social media as a platform for fun, chatting and catching up with friends. Looking at the brighter side of it, there is a lot that business people can benefit when it comes to marketing their brands.

While the eCommerce boom shows no signs of slowing down, it’s important that businesses understand the importance of a legal infrastructure behind their website.

Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.