Tag: Marketing

Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

Those businesses with Facebook Pages could be seeing less referral traffic and a dwindling post reach thanks to new updates implemented by the social media service.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Music streaming giant Spotify has announced Playlist Targeting, a solution that will allow brands to reach audiences according to what type of music they are streaming.

Sponsored by StarTrack The StarTrack Online Retail Industry Awards (StarTrack ORIAS) are designed to honour Australia’s most innovative online retailers who set new standards of excellence. The inaugural People’s Choice Award will recognise excellence in the e-commerce industry by giving every online retailer the chance to stand out and claim the title of ‘Australia’s favourite […]

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.

The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.

What if your website was actually harming your credibility, and causing customers to doubt your trustworthiness and reliability?