Most of what is written about an employer brand is baloney! You can’t fabricate the perfect job or control how people feel about their workplace day by day. And as for creating a workspace to make people feel happy all the time – well, good luck with that. In reality everyone has off days, […]
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
Owing to unnecessary paperwork and data entry duplication, the launch of Luscheyne Mellon’s first venture with Andy Giles was a drawn out, time-consuming task. Although it was a frustrating experience for the business partners, it sparked the idea for their sophomore business, which launched in October, last year. Based in Surry Hills, Sydney, Veromo is […]
The South Australian sole trader behind sustainable mini-garden start-up Fleurieu Gifts was crowned the winner of the inaugural PACK & SEND Small Business Logistics Grant on Thursday night following an all-female final. Charlene Maney, who quit the corporate world in 2014 to found Fleurieu Gifts, prevailed over seven other female entrepreneurs to win the prize. She […]
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
This may be a passage from Lewis Carroll’s novel Alice’s Adventure in Wonderland but it perfectly sums up the strategic approach of many Australian businesses… “Would you tell me, please, which way I ought to go from here” said Alice. “That depends a good deal on where you want to get to”, said the Cat. “I don’t much care […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
