With all of the talk about artificial intelligence either stealing your job or revolutionising your industry, it’s easy to overlook something that can be revolutionary for your small business, right now. I’m talking about Marketing Automation. No, this doesn’t involve machine learning, natural language processing or algorithms. Instead, taking some fairly simple steps to implement […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Most retailers regard and often treat their stocktake activities as a rather burdensome compliance process. However, stocktakes can boost marketing and supply chain performance and provide a regular barometer of business efficiency. That’s because stocktakes can – and should – generate a consistent flow of data about every aspect of the business. During the stocktake […]
With between three and four million visits per month, finder.com.au is Australia’s most frequented comparison website. According to co-founder and director, Fred Schebesta, to stay ahead of the game, he and his business partner Frank Restuccia have had to be penny-wise, people-focused and paranoid. In 2002, Schebesta, then aged 22, co-founded digital agency Freestyle […]
The phrase ‘tax time’ can all too easily translate to feelings of boredom, dread and uncertainty for the small business owner. There’s the income tax return, BAS, payroll tax, super, and more. However, instead of viewing the annual marker as a time-sapping and difficult box-checking exercise, it should be seen as a spring board to […]
As a champion for professional education, the findings in the recent Salmat Mid-tier Marketing Index (SMMI) really caught my attention. Marketers in the mid-tier sector say that the top two things they would do if they had more time and money would be building more marketing skills and knowledge across their organisation, and building their […]
You have a dream and create your start-up and work through the night until you almost drop. You think hiring people is really going to help. It starts to feel like a ‘real’ company. Now you have people to delegate to. But then you discover that paradise – as my mother’s favourite saying goes – […]
Marketer and award-winning entrepreneur Lauren Fried certainly knows how to keep busy. She heads up Pulse Collective, a marketing and communications agency she founded in late 2003. She also sits on the boards of several businesses, including reward points consultancy iFLYflat and the female entrepreneur community Inspiring Rare Birds. Of course, you might know Fried […]
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
