In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away?

Summary

Marketers are caught in the eye of the perfect storm. On one hand, we are being pummeled by a wave of new demands from business leaders, wanting the marketing department to take more responsibility for the ‘customer experience’, deep into parts of the business we have traditionally never set foot. On the other, like an incoming tide, […]

Tags: Chris Connell, digital transformation, disruption, engagement economy, Marketer, Marketing, Marketo