Chris Connell

Chris Connell

Chris Connell

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In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away?

Marketers are caught in the eye of the perfect storm. On one hand, we are being pummeled by a wave of new demands from business leaders, wanting the marketing department to take more responsibility for the ‘customer experience’, deep into parts of the business we have traditionally never set foot. On the other, like an incoming tide,… Continue reading In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away?

Chris Connell

Chris Connell

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