All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
After 30 years in the industry, Australian marketing expert John Dwyer has seen businesses try everything.
Content marketing has become a buzzword among marketers, and if you aren’t yet undertaking some form of content marketing for your business you probably should be.
Despite the chill outside, the atmosphere inside Sydney’s Doltone House last Wednesday was warm, with business owners gathered for the launch of Michael McQueen’s new book.
Use these strategies as a starting point for kickstarting your marketing programs on the cheap.
We’re now firmly in the middle of unpredictable external economic factors, so it’s time to give focus and quality attention to the areas we can control to ensure we’re planning for future success.
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
