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Content marketing has become a buzzword among marketers, and if you aren’t yet undertaking some form of content marketing for your business you probably should be.

Content marketing is a form of marketing focused on building relationships and establishing the authority of your brand through the creation and distribution of content.

Here are five ways you can refine your content marketing strategy to get the best results.

Make sure you are engaged and part of the conversation

Content marketing is not a ‘set and forget’ activity. In order for it to work, you need to be interacting with your readers and joining in their conversations.

If you are not involved with your content marketing, your readership will die off very quickly. Being engaged means listening to your audience, answering any questions they have, and taking concrete action to deal with any issues that arise.

Quality is better than quantity

It is far more effective to produce a smaller amount of high quality content and take the time to interact with your readers, than to produce huge volumes of lower quality content for the sake of it.

Your readers are going to judge your brand based on the content you produce, and your level of engagement with them, so make sure the impression they are getting is a good one.

Approach your content marketing strategically

Although content marketing is not designed to necessarily lead directly to sales, it should still be approached in the context of your business objectives.

When you are planning your content marketing, make sure you define exactly what you are hoping to achieve with it, and how that will help drive your business forward.

Make use of mobile technology

Internet users are far more likely to be accessing your content from smartphones or tablets than traditional computers or laptops, so make sure your content is mobile friendly.

Image based content such as video is much easier to view on smartphones and tablets, so make use of this when planning your content.

Content marketing is not a quick fix solution

Content marketing is a long-term strategy. Good content marketing strategy and implementation will continue to work well into the future, and can lead to higher conversion rates than other forms of marketing, can help build an army of loyal followers, and give you control over how your brand is presented.

Content marketing is here to stay for the foreseeable future, so it’s worth taking some time to learn how to use it effectively.

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Jo Macdermott

Jo Macdermott

<a href="http://au.linkedin.com/in/jomacdermott">Jo Macdermott</a> is the Chief Marketing Consultant at <a href="http://www.nextmarketing.com.au/">Next Marketing</a> in Melbourne. She has 15 years of marketing experience, is a Certified Practising Marketer and is a sought after marketing media commentator. Jo specialises in working with small and medium businesses. Follow her on <a href="https://twitter.com/NextMarketingAU">Twitter here</a>.

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