Michelle Gamble blogs about the importance of marketing for SMEs that are looking to grow.
“A recent survey we ran of small-medium sized businesses and found that 45.5% are expecting sales to increase. What’s interesting is that 56% don’t have a marketing plan, 51% don’t measure the ROI from their marketing and 70% of business either aren’t sure or don’t feel that their marketing is managed by someone with experience.”
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?
What I’m about to share with you is true. Only the names have been changed to protect the guilty!
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]
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