If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.
Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.
Michelle Gamble blogs about the importance of marketing for SMEs that are looking to grow.
“A recent survey we ran of small-medium sized businesses and found that 45.5% are expecting sales to increase. What’s interesting is that 56% don’t have a marketing plan, 51% don’t measure the ROI from their marketing and 70% of business either aren’t sure or don’t feel that their marketing is managed by someone with experience.”
Australian’s are among the most actively engaged users of social media in the world and yet our businesses are way behind in that particular conversation. If you can take the time, this day-long crash course in social media marketing may offer the “how to” you need to catch up.
