Australian’s are among the most actively engaged users of social media in the world* and yet our businesses are way behind in that particular conversation. Small to medium enterprises are still grappling with how to add social media to their marketing mix and many small business owners have yet to even build themselves a website, let alone embrace search marketing or use a social platform to promote themselves.
To help bridge the gap, and achieve wider, more genuine customer engagement and reach, an impressive panel of social media and marketing specialists is coming together for the Schmart Marketing Conference, where they will share their insights and ideas and help businesses develop the confidence they need to move into this area.
Guests and speakers include: Jeffrey W. Hayzlett (world authority in the field of marketing and business change), Amber MacArthur (author, TV host and strategist), Janine Allis, (Founder and Director of Boost Juice Bars), Russel Howcroft, (Group CEO Australia & New Zealand of Y&R Brands – Melbourne only) and ad man Todd Sampson (CEO of Leo Burnett – Sydney only).
“The difficulty for many lies in tying social media to existing marketing strategies. Bringing together international and national experts in this field will provide marketers and businesses alike with thoughts on how to tie together creative, strategy and social media into one combined marketing strategy,” said event sponsor PMP Limited’s CEO, Mr Richard Allely.
The event takes place in Melbourne on the 4 April and in Sydney on the 6 April. For more information visit www.getschmart.com.au.
* Research by Nielsen (February 2010) shows that Australians spend on average six hours on social networking sites per month.
