Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
Master these five ideas, and you will be well on your way to becoming a master marketer.
Building a brand isn’t just about creating a great logo, slogan or an ad campaign. Here’s what SMBs can learn from some of the best in the business – Woolworths, Virgin Australia and Apple.
Commercial email drove $63.1 billion in sales last year, so if you’re looking for a cost-effective way to acquire more customers, promote your business and sell more products – email is for you. Here’s a look at the 11 ways Mimco is getting eMarketing right.
Whether or not your marketing takes off–and takes on a life of its own–isn’t really up to you. But you can set yourself up for success.
Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
These errors can stunt your revenue and growth–and maybe even put you out of business.
We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
