Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
It’s possible to write an entire series of articles discussing the advantages of social media advertisements. Social media is no longer just an optimum platform for sharing breakfast photos, it can also serve as an ideal platform for businesses to promote their product or service to a worldwide audience. For example, it has been estimated that Facebook now has approximately […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.
The Facebook-owned social networking service has grown substantially this year, with its user count rising over 50 per cent from the 200 million active users recorded at the end of March.
Four out of five Aussies believe we’re losing the art of conversation, as text and social media take over, a new survey has found.
A Japanese fashion label is using big cats in zoos to create designer jeans – the proceeds of which go towards wildlife conservation.
Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.
