Tag: Google

Australian small and medium businesses are flying blind when it comes to advertising online, according to a survey of 1,800 Australian business owners.

Google has unveiled the top small business search terms for 2010 alongside the release of Google’s Australian Brand Zeitgeist search data.

Google has declared 2010 as the year of the Aussie online shopper after announcing the first ever Australian Brand Zeitgeist, a look at the “hottest advertising campaigns and brand names in 2010” based on Google searches in Australia.

Google has launched Google Engage, a new training and incentives program to support Australian digital freelancers and agencies that offer web services to small and medium-sized businesses.

Businesses need to optimise their online marketing campaigns by including analytics to track campaign performance and convert the visitors to their websites into paying customers, says digital agency Cru Digital.

The inaugural Dream Employers Survey has found 73 percent of employees want to work elsewhere, with Google, Virgin Group and Apple among the most desired employers.

If you’re a business owner or manager, your business’ credibility relies hugely on your personal reputation, so it’s vital to make it an important focus in running your business.

itakeaway has launched an iPad version of its takeaway food app in a world first, with the Australian developer set to release a version for Google Android phones and tablets by the end of the year.

Skype has released Skype for Android, a mobile app built for Google Android mobile phones running Android OS version 2.1 or above, with the app available from the Android Market.

Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.