Home topics workplace hr-and-staff News Staff News Dream Employers Survey reveals 10% want to work at Google David Olsen October 29, 2010 The inaugural Dream Employers Survey has found 73 percent of employees want to work elsewhere, with Google, Virgin Group and Apple among the most desired employers. James Garriock, CEO, Insync Surveys, who undertook the Dream Employers Survey, says the top ten Dream Employers are Google, Virgin Group/Richard Branson, Self, Apple, Qantas, The Walt Disney Company, OMD, Sydney Water, Getaway and Coca Cola. “Around ten percent of Australians and New Zealanders dream of working for Google. At the current job vacancy rate, it is going to take about 11,000 years for them all to get a job at Google. But the bigger question is how Google achieved its desirability when it doesn’t advertise, doesn’t offer glamorous holidays like Qantas, Virgin or Getaway, and doesn’t have sexy products like Apple,” said James Garriock. “From the data we discovered that although many Australians do not currently work for a dream employer, they have very clear ideas on what makes one,” he added. According to the survey the top drivers that make a Dream Employer are: brand reputation (41 percent), culture (39 percent) followed by work-life balance (28 percent). Generous pay or kitsch products and services are not enough to lure employees today, with reward and recognition (27 percent) considered equally as important. John Rawlinson, CEO of recruitment agency Talent2 commented on the Dream Employers Survey results. “Many factors contribute to a