itakeaway has launched an iPad version of its takeaway food app in a world first, with the Australian developer set to release a version for Google Android phones and tablets by the end of the year.
itakeaway started as a website allowing Australians to place orders for takeaway or home delivery of food from local restaurants online, this helped small restaurant owners without the budget to create their own website with online ordering capabilities to reach a whole new market. itakeaway then launched an iPhone app in September that gave all the functionality of the itakeaway.com.au site to iPhone users to make ordering on the go a possibility, from here the developers worked on a native iPad version as a natural evolution of the iPhone app.
“The iPad requires a different approach as the screen size is bigger than an iPhone and this provides the opportunity to design a user interface with unique levels of interactivity. Our in-house design and programming team has done an excellent job – it’s simple, fast and fun to use,” says Tony Peter, CEO of itakeaway.
The itakeaway model allows restaurateurs to log on and alter their information so there is no delay in waiting for programmers to apply updates. Restaurants can add images, menu items and modify prices at their leisure.
itakeaway CEO, Tony Peter commented that downloads of the iPhone/iPod Touch itakeaway App have exceeded his expectations. With the iPhone/iPod Touch App representing 33 percent of orders received by itakeaway, it is proof that portable devices are being used extensively by consumers.
itakeaway is currently developing a version for Google Android with Tony Peter seeing devices such as the Samsung Galaxy S and HTC Desire as major competitors to the iPhone. Tony Peter anticipates it will be released mid-December this year and once available on the market, he believes itakeaway will be the most comprehensive takeaway food ordering system available anywhere in the world.
