What Google’s Universal Analytics means for your data
By Michelle McGrath · 1 November 2012 · Digital
By Michelle McGrath · 1 November 2012 · Digital
Get ready to unlock the full potential of your online presence. Discover how Google's latest innovation will change the way you track and analyze your business's digital footprint.
Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.
Tags: Business Data, data analysis, Google, Google Analytics, Google Universal Analytics, managing data, traffic analysis, website analysis