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What you need to know about using Google’s webmaster tools

An outline of the most important factors to analyse in order to optimise your website’s performance.

When it comes to knowing how well your website is living up to your company’s goals, Google’s Webmaster Tools program can provide a trove of data showing how well your site is performing and how it’s viewed by the web’s largest search engine. Yet even though all this information is available free of charge, plenty of webmasters are missing out by not enrolling their sites in the program.

So if you haven’t started using Google’s Webmaster Tools yet, consider setting up an account and filling out your profile. Then, use this list to guide you through the parts of the Google Webmaster Tools dashboard you’ll want to pay special attention to:

Crawl errors: When you log in to your account, one of the first items you’ll want to click is the “Crawl errors” box that appears on the main dashboard. This will take you to a screen that showcases any indexing errors Google has encountered while trying to read your website. Indexing errors can prevent your site from being displayed correctly in the natural search results and limit the amount of traffic you receive. You’ll want to fix any errors found here as soon as possible.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com

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