Michelle McGrath

Michelle McGrath

Michelle McGrath

1 Posts

Michelle McGrath is the Director of Lens10, a web analytics consultancy providing strategic advice and operational support for web analytics. Lens10 is a Google Analytics™ Certified Partner. Michelle is also the Marketing Director at Comparison, where she looks after search engine optimisation, online marketing, content optimisation and web analytics to help her clients compete in the fast growing Australian online market.

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What Google’s Universal Analytics means for your data

Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.

Michelle McGrath

Michelle McGrath

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