In a country that is pushing for innovation, and an economy that seems to be a perfect incubator for new start-ups, why do so many new businesses fail? I have first-hand experience of the highs and lows of building a fast growing business in Australia, and the main thing I have learnt is to be […]
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a […]
When you start a business, it isn’t just about what you do well that ensures your path to success, but your customers. Don’t fall into the trap of accepting any client because you’re desperate for business: if you are careful and patient at the beginning, it will pay dividends for your business and your reputation […]
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive to the needs of customers – and employees. To successfully capitalise on the digital disruption in the customer service environment, there needs to be a seamless connection of customer journeys across […]
Writing your website’s copy can be one of the most frustrating, time consuming and difficult tasks for any business owner. How do you know your words will resonate with your target customers? What’s running through your customer’s mind as they land on your page? This article features three of the best copywriters in the business; […]
While it might seem like a fantasy, there are ways you can grow your business without wasting too much of your valuable time. Here are five marketing tips every small business can use…
Telstra is reminding customers across Australia to be wary of scammers who attempt to obtain their personal information via telephone.
Online retailers frequently neglect to list product information alongside product displays, including information relating to ingredients, materials used, and product origin.
Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.
