Tag: Customer Service

Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.

Studies have shown that poor performance of eCommerce websites can directly result in loss of revenue, poor customer satisfaction and damaged reputation – it takes just a second for a customer to switch to a competitor’s site. This expert advice will help you ensure your site is up to scratch.

As social media becomes more pervasive and powerful, it is being viewed by some businesses as both a threat and an opportunity. Here’s how to protect your business from an online customer revolt.

With just over six years in the business, Kate Weiss’ Table of Plenty is already offering the world a taste of healthy and delicious Australian snacks and muesli. Now, she’s sharing her reasons for starting the business, and what drives her to further success.

Big businesses appear to have one huge advantage over smaller guys – they have access to best practice knowledge and tools to help them beat their competition – especially smaller competitors. Think you can’t access these skills and knowledge? Think again.

Criticism…who needs it! Well, you do, if you truly want to understand your customers, take the bad with the good, and spin it into gold. Here’s how.

Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.

Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.

Businesses that quickly deliver personalised, relevant content using the channel customers prefer — whether print, email, web, mobile or social networks — can capture greater loyalty and reduce the chance customers will take their business elsewhere.