Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.
Innovation is shaping our world at a relentless pace. Where we once had to queue for the smallest purchase in a supermarket, we can now use self-serve checkouts – a technology that gives customers quicker transactions and increases the efficiency of the retailer. This change doesn’t work in the favour of all brands though, so here’s a look at how how a few are using customer engagement to beat the challenges thrown up by new technology.
Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.
Gone are the days of one-to-one marketing, as increasingly tech-savvy consumers demand businesses do away with mass marketing and meet their needs via two-way dialogue.
Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.
The nature of consumer reviews is fast dictating whether or not customers will be driven in or out of your business. Simon Carson has some tips for using these trusted resources to your advantage.
Still not engaging with current and prospective customers on Twitter? Here’s how Catriona Pollard suggests you get started.
“To get people to want to follow your business’ Twitter account it needs to present a personality…”
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
