Tag: Customer Data

For this week’s Tech Tuesday, we’re diving into the practical side of Customer Data Platforms, specifically, which tools are worth your investment.

Customers are voting with their feet when it comes to brands’ data collection and handling practices – here’s how to deliver a trustworthy experience worth staying for

SMS has come a long way. It is a useful way to make commercial transactions smoother and lends itself to Conversational Marketing.

Is your company collecting data that helps you understand your customers better and putting it to use when you engage with them? If not, you’re behind the eight ball…

Byline: Scott Crosby, CEO, Upstream The merit in going paperless for small and medium businesses (SMBs) is clear: digitally stored documents, information, and files save businesses time, money, and resources. SMBs are increasingly taking up document management technology to better manage their finances, customer data, and employee details, leaving behind the physical paperwork proven to hold […]

CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.

Any business that loses customer records, financial data or even a day’s worth of orders will experience some degree of productivity loss and may also face potential non-compliance penalties, missed sales opportunities, damage to reputation, and weakened customer confidence. Here’s how to protect your business.

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. In the fourth and final instalment, we look at the pros and cons of using predictive analytics.

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.

In this four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part two looks at using the patterns and trends in data to get to know your customers better.