For this week’s Tech Tuesday, we’re diving into the practical side of Customer Data Platforms, specifically, which tools are worth your investment.
This week’s Tech Tuesday tackles one of the most important technology decisions facing modern businesses: selecting a Customer Data Platform.
The CDP market has exploded from a handful of vendors to over 100 solutions, each targeting different business sizes, industries, and use cases. We’ll cut through the marketing noise to highlight the best CDP tools actually driving results for businesses like yours.
Databricks
Databricks offers a composable approach to building a Customer Data Platform using its unified Data Intelligence Platform, based on lakehouse architecture. Instead of relying on a pre-packaged solution, businesses can create a tailored CDP directly on top of their existing data infrastructure. This modular strategy allows full control over data architecture while maintaining flexibility to integrate best-in-class tools across the customer data lifecycle.
Key Features: Supports core CDP functions such as data collection, unification, analysis, and activation—without imposing vendor lock-in. Keeps data centralized in the lakehouse, eliminating the need to replicate or restructure it for third-party systems. Enables businesses to model customer data around custom entities and leverage secure, governed data pipelines. Integrates seamlessly with downstream tools for activation and marketing orchestration, and supports real-time data ingestion from websites, apps, and campaigns.
Best For: Ideal for fast-scaling, digitally native businesses and enterprises that prioritize flexibility, data ownership, and interoperability. Particularly suited for organizations with in-house data engineering capabilities that want to leverage first-party data, build bespoke customer experiences, and scale customer engagement without the limitations of traditional CDPs.
Progress Software / Sitefinity Insight
Sitefinity Insight, developed by Progress Software, is an AI-powered customer data platform integrated within the Sitefinity CMS. It enables businesses to centralize customer data from web, CRM, offline sources, and over 1,000 third-party platforms to generate a unified customer view. By embedding intelligence into the content management workflow, Sitefinity Insight helps marketers engage customers with personalized, data-informed experiences.
Key Features: The platform includes AI capabilities such as propensity scoring, audience segment discovery, content recommendations, and attribution modeling. Its native integration with the CMS streamlines data operations, eliminates the need for additional tools, and lowers total cost of ownership. Marketers can track user journeys in real time, optimize campaigns based on behavioral insights, and deliver tailored experiences across digital touchpoints.
Best For: Ideal for digital marketing teams in industries like financial services, healthcare, retail, and B2B manufacturing—especially where content personalization and campaign performance are critical. Organizations undergoing digital transformation can benefit from its ability to unify cross-channel data and support data-driven decision-making, as demonstrated by use cases like Kensington Mortgages.
Twilio Segment
Twilio Segment is a leading Customer Data Platform (CDP) that serves as the data foundation behind Twilio’s suite of customer engagement tools, including messaging, email, customer support, and voice/video interactions. Trusted by a large number of Australian businesses, Segment empowers organizations to collect and unify real-time customer data from every touchpoint, creating a complete, actionable customer view for personalized engagement at scale.
Key Features: Segment offers real-time data collection, identity resolution to form unified profiles, and integrations with over 700 third-party tools for marketing, analytics, and data warehousing. It provides built-in governance capabilities to maintain data quality and privacy compliance. With AI-ready infrastructure, it enables advanced personalization, customer journey optimization, and data activation across platforms—paving the way for intelligent engagement and performance improvement.
Best For: Segment is ideal for organizations prioritizing omnichannel personalization and scalable customer experiences. Particularly useful for teams in marketing, product, and customer experience, it’s a strong fit for mid-size to enterprise businesses looking to centralize their customer data, drive efficiency, and unlock the full potential of AI-powered engagement strategies.
Thryv Business Center™
Thryv’s Business Center™ serves as a central hub for customer data, giving SMEs a real-time and organised view of every client interaction across the customer lifecycle. Saving up to 20 hours a week for users, Business Center collects and unifies data from bookings, invoices, emails, reviews, payments and communications, into a single and continuously live updated profile.
Business Center also helps businesses move away from disconnected tools, by bringing everything together in one dashboard, removing the need to manually re-enter client details across platforms.
Key features: A consolidated and unified customer record updated through every interaction. A central inbox to manage communication across email and SMS. Seamless connection to invoicing, scheduling, review management. Smart tagging, filters and automation to trigger follow-ups, reminders and messages. Integrates with popular finance platforms, eliminating manual reconciliation and data duplication
Best for SMEs, that need an efficient way to manage clients and helps businesses stay engaged with their customers in a personalised way, with relevant communications, automatic reminders and timely follow-ups.
Amperity
Amperity is an enterprise-grade Customer Data Platform founded in 2016 that helps brands unify raw, fragmented customer data into accurate, actionable profiles. Designed for organizations with complex data environments, Amperity transforms disjointed records into business-ready assets, enabling teams across marketing, analytics, and customer experience to make smarter, faster decisions.
Key Features: At the core of Amperity is its patented, AI-powered identity resolution engine that connects millions of customer records—regardless of inconsistencies or missing fields—to build unified profiles. The platform supports flexible data models, automated workflows, and native tools for real-time activation across channels. Built-in privacy and compliance features ensure adherence to evolving regulations without compromising agility. Brands report significant performance gains: for example, Brooks Running achieved a 260% increase in click-through rates and a 128% boost in return on ad spend after using Amperity for personalized marketing.
Best For: Amperity is ideal for mid-to-large B2C enterprises—especially in retail, travel, hospitality, financial services, and sports—that manage large volumes of customer data and require a unified view to drive high-impact personalization, retention, and marketing performance.
Kiraa AI
Kiraa.ai is a next-generation business analytics platform developed by Knowledge Orchestrator Pty Ltd, designed to convert underutilized business data into real-time, actionable insights. Originally envisioned as a knowledge management solution, it evolved into a full-featured analytics engine—officially launched in February 2025—after its founders identified a critical gap in how organizations preserve and activate internal knowledge. Kiraa’s first focus is on Sales Analytics, helping businesses surface key insights previously buried in spreadsheets or siloed systems.
Key Features: Delivers personalized, role-based insights that are tightly integrated into everyday workflows. Its modular architecture allows for scalable analytics deployments across departments. What sets it apart is its patent-pending technology, which processes data 10x faster than traditional tools and offers analytics up to 13x faster than ChatGPT. These capabilities position Kiraa.ai as a true virtual analyst, capable of transforming massive, unstructured datasets into timely intelligence.
Best For: Mid-to-large organizations in manufacturing, retail, and other data-intensive sectors will benefit most from Kiraa.ai. It’s especially valuable for businesses looking to move beyond static dashboards and equip teams with dynamic, decision-ready insights directly embedded in their workflows.
Adobe Real-Time Customer Data Platform (CDP)
Adobe Real-Time Customer Data Platform is a unified solution that consolidates customer data from various online and offline channels to create real-time, actionable profiles. This integration enables businesses to deliver personalized experiences across multiple touchpoints, enhancing customer engagement and satisfaction.
Key Features: Combines known and pseudonymous data to form comprehensive customer profiles, ensuring consistency across enterprise systems. Captures data from diverse sources, including websites, mobile apps, CRM systems, and offline transactions, providing up-to-the-moment insights. Utilizes AI-powered insights to create precise audience segments, facilitating targeted marketing efforts. Offers robust tools for consent management, data labeling, and policy enforcement, ensuring compliance with privacy regulations. Enables real-time activation of audiences across various channels, including email, paid media, and in-app experiences.
Best for businesses seeking to enhance their marketing strategies through unified customer data will find Adobe Real-Time CDP particularly beneficial. Its capabilities are well-suited for organizations aiming to deliver personalized, data-driven experiences while maintaining strict data governance and compliance standards.
Zoho
Zoho CRM is a cloud-based customer relationship management platform that centralizes customer data to enhance sales, marketing, and support processes. By unifying information from various channels, it addresses the need for a comprehensive view of customer interactions, enabling businesses to deliver personalized and efficient services.
Key features include lead and contact management, sales pipeline tracking, marketing automation, and AI-powered analytics. The platform integrates with over 300 applications, facilitating seamless data flow across business systems. Its AI assistant, Zia, offers predictive analytics, anomaly detection, and task suggestions to support data-driven decision-making.
Best for businesses seeking to unify customer data across sales, marketing, and support teams. Its customizable features and integrations make it ideal for organizations aiming to improve customer engagement and streamline operations.
Mailchimp
Mailchimp is a marketing platform that offers a suite of tools to help businesses manage and utilize customer data effectively. By integrating various data sources, Mailchimp enables companies to create comprehensive customer profiles, facilitating personalized marketing strategies.
Key features: Design automated workflows that respond to specific customer actions, such as sending welcome emails or re-engaging inactive subscribers. Organize audiences based on demographics, purchase history, and engagement levels to deliver targeted, personalized campaigns. Deploy campaigns triggered by customer interactions, enhancing engagement through timely and relevant messaging. Access real-time performance metrics, including open rates and conversions, to optimize marketing efforts.
Best for small to medium-sized businesses seeking an integrated solution to manage customer data and execute personalized marketing campaigns. Its user-friendly interface and robust features make it suitable for organizations aiming to enhance customer engagement and drive sales growth.
Salesforce Data Cloud
Salesforce Data Cloud is a Customer Data Platform that unifies and activates data from various sources to provide a comprehensive, real-time view of each customer. By consolidating structured and unstructured data, it enables businesses to deliver personalized experiences and make data-driven decisions.
Key Features: Integrates data from multiple sources, including CRM systems, marketing tools, and external platforms, to create a 360-degree view of each customer. Supports real-time data ingestion and processing, allowing businesses to act on the most current information for timely decision-making. Employs matching and reconciliation rules to unify customer profiles, ensuring accurate and consistent data across the organization. Utilizes built-in AI capabilities to analyze customer behavior, predict trends, and inform strategic decisions. Enables seamless data activation across various channels, including Salesforce applications and third-party platforms, to deliver personalized customer interactions.
Best for organizations seeking to break down data silos and achieve a unified customer view. It benefits sales, marketing, and service teams aiming to enhance personalization, improve customer engagement, and drive growth through data-driven strategies.
Treasure Data
Treasure Data is an enterprise-focused Customer Data Platform that centralizes and unifies customer data from diverse sources, providing businesses with a comprehensive, real-time view of their customers. This unified approach enables organizations to deliver personalized experiences, optimize marketing strategies, and drive data-informed decision-making.
Key features include: Processes data in milliseconds, facilitating immediate, contextually relevant customer interactions. Integrates artificial intelligence to enhance segmentation, predictive modeling, and content personalization without relying on separate tools. Creates a continuous, self-optimizing “Diamond Record” for each customer, ensuring a complete and up-to-date understanding across all touchpoints. Offers robust API capabilities and integrates with various marketing, sales, and e-commerce platforms, enabling efficient data transfers and unified customer insights.
Best for large enterprises seeking to centralize their customer data, leverage AI for personalized marketing, and achieve real-time customer insights to enhance engagement and drive business growth.
Tealium AudienceStream
Tealium AudienceStream is a Customer Data Platform that centralizes and unifies customer data from various sources, including web, mobile applications, IoT devices, and offline interactions. By creating comprehensive, real-time customer profiles, it enables businesses to deliver personalized experiences and informed decision-making.
Key Features: Utilizes patented visitor stitching technology to create unified customer profiles by linking data across devices and channels. Offers over 1,300 integrations with marketing technologies, facilitating immediate action based on real-time customer data signals. Integrates Tealium Predict ML to anticipate customer behavior, enabling proactive engagement strategies.
Best For: Medium to large enterprises across sectors such as finance, healthcare, retail, and technology can leverage Tealium AudienceStream to enhance customer engagement, optimize marketing efforts, and ensure data privacy compliance.
Hightouch
Hightouch is a composable Customer Data Platform that enables businesses to activate their existing data warehouse for personalized marketing and customer engagement. By leveraging data directly from platforms like Snowflake, BigQuery, and Databricks, Hightouch eliminates the need for duplicative data storage, providing a secure and efficient solution for data-driven marketing strategies.
Key features: A no-code interface that allows marketers to build and manage audiences, define traits, and orchestrate customer journeys without technical expertise. Utilizes artificial intelligence to deliver personalized, real-time experiences across channels, optimizing customer engagement and lifetime value. Syncs data from the data warehouse to various marketing and business applications, ensuring consistent and up-to-date customer information across platforms.
Best for marketing teams seeking to leverage comprehensive customer data for personalized campaigns, data teams aiming to streamline data activation processes, and organizations looking to enhance customer engagement through real-time, data-driven strategies.
Bloomreach Engagement
Bloomreach Engagement is a customer data platform that centralizes online and offline customer data to provide a comprehensive view of customer interactions and preferences. This unified data foundation enables businesses to make informed, data-driven decisions, enhancing marketing effectiveness and customer engagement.
Key features: Consolidates diverse data sources into unified customer profiles, facilitating real-time insights and personalized marketing strategies. Utilizes Loomi AI to deliver real-time, hyper-personalized experiences across multiple channels, optimizing customer journeys and increasing lifetime value. Enables seamless campaign execution across over 13 channels, including email, SMS, web, and mobile, ensuring consistent and effective customer engagement.
Best for businesses seeking to unify their customer data and leverage AI-driven insights to deliver personalized marketing experiences at scale. It is particularly beneficial for organizations aiming to enhance customer engagement, improve marketing ROI, and drive revenue growth through data-driven strategies.
Blueshift
Blueshift is an AI-powered Customer Data Platform that enables businesses to unify and activate customer data across multiple channels, facilitating personalized, real-time marketing interactions.
Key Features: Integrates data from various sources to create comprehensive, real-time customer profiles. Utilizes AI to dynamically group customers based on predictive insights, enhancing targeted messaging. Automates personalized campaigns across channels like email, SMS, push notifications, and web. Provides real-time, personalized content and product suggestions to boost engagement.
Best For:*Mid-size to enterprise-level companies in e-commerce, retail, media, and subscription services seeking to deliver highly personalized, omnichannel marketing campaigns.
BlueConic
BlueConic is a Customer Data Platform that enables businesses to unify and activate first-party customer data in real time, enhancing personalization and growth.
Key Features: Consolidates known and unknown customer data into dynamic, privacy-compliant profiles, ensuring accurate personalization. Utilizes AI to create predictive, high-value segments without coding, keeping audiences updated for activation across marketing channels. Delivers tailored site experiences, including banners, forms, product recommendations, and email triggers, to drive conversions. Maps and manages customer journeys based on real-time behaviors, coordinating personalized touchpoints across channels. Ensures compliance with privacy regulations like GDPR and CCPA/CPRA by unifying consent within customer profiles.
Best For: marketing, product, and growth teams seeking to leverage first-party data for personalized customer engagement and accelerated business outcomes.
SAP Customer Data Platform
SAP Customer Data Platform is a comprehensive solution designed to unify and manage customer data across an organization, enabling personalized and compliant customer engagements. By integrating data from various sources—including CRM systems, ERP, supply chain management, and other cloud solutions—SAP CDP creates a unified, real-time view of each customer, facilitating informed decision-making and enhanced customer experiences.
Key Features: Consolidates data to form detailed profiles, associating relationships at both individual and account levels. Gathers and updates customer data in real time from multiple sources, ensuring current and accurate information. Respects customer data privacy by maintaining the purpose of data during every engagement and orchestrating data with engagement systems based on data privacy permissions. Enhances customer insights and operational intelligence with generative AI, enabling predictive modeling and recommendation engines.
Best For: large enterprises seeking to centralize customer data from diverse sources, ensuring compliance with data privacy regulations while delivering personalized customer experiences. It benefits organizations aiming to integrate customer data across various departments, including marketing, sales, and service, to drive growth and customer loyalty.
Redpoint
Redpoint Global’s Customer Data Platform centralizes and unifies customer data from diverse sources, enabling businesses to deliver personalized, omnichannel experiences that enhance customer engagement and drive revenue growth.
Key Features: Ensures accurate and up-to-date customer profiles by cleansing and standardizing data at ingestion. Provides precise customer identities in real-time across individuals, households, and accounts, blending deterministic and probabilistic techniques. Allows marketers to create, visualize, and test audience segments without coding, facilitating agile, creative marketing strategies.
Best For: Marketing and customer experience leaders seeking a flexible, composable CDP that integrates seamlessly with existing MarTech stacks and adapts to evolving business needs.
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