Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]
If there’s one thing that separates great companies from the rest of the pack, it’s that they are never afraid of change. When the world or their industry changes around them — as it often does — great companies rise to the challenge, and ensure they aren’t left behind. Innovation can come in different packages. […]
Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.
To successfully take your business overseas, you need to build your credibility quickly. Thankfully, there are some strategies you can use to do exactly that.
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.
Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.
Michelle Gamble blogs about creating a strong brand to better engage with customers.
“You don’t need a huge budget or long established brand to create raving fans.”
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences.
“More than ever branding is about being human, real and having a meaningful connections with your customers.”
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