Tags Business branding

Tag: business branding

Perfecting your online business card: how to find a website developer who can make all the difference

Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching...

Don’t become the next forgotten brand: Why entrepreneurship matters to all companies

If there’s one thing that separates great companies from the rest of the pack, it’s that they are never afraid of change. When the...

How to act ethically in sales and procurement

Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here's some expert advice for how to manage yours more effectively, for the sake of your brand.

How to build credibility overseas

To successfully take your business overseas, you need to build your credibility quickly. Thankfully, there are some strategies you can use to do exactly that.

From politics to business: What matters most is personal brand

A business owner's personal brand is just as important as their business' brand - customers have to like both, or they'll take their business elsewhere. Here's some expert advice for creating a personal brand worthy of praise and credibility.

Become the face of your brand

Customers aren't just concerned about what they're buying, they want to know what they're buying in to. Follow these tips to become the face of your brand.

Keeping your brand in balance

Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here's some tips from Michael Neaylon for keeping your brand balanced.

Bringing your brand to life

Michelle Gamble blogs about creating a strong brand to better engage with customers. "You don’t need a huge budget or long established brand to create raving fans."

Reputation management and branding

The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.

Does your business have a strong brand?

According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences. "More than ever branding is about being human, real and having a meaningful connections with your customers."

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...