Tag: Brand

What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?

Companies are advised to prepare to secure their brand names for the .co domain with applications for existing trademark owners opening in April before the Landrush begins on June 21.

The Wiggles Exporting for more than 10 years, the Wiggles’ key markets include the US, UK, South Africa and Argentina. The four Wiggles (Greg, Murray, Jeff and Anthony) were crowned Exporter of the Year at the 2005 Export Awards, and have become a household name around the world, with 70 percent of their business in […]

Napoleon Perdis, founder of Napoleon Perdis Cosmetics Despite studying law and marketing, Napoleon Perdis began teaching women how to apply makeup before launching his own brand of cosmetics. Now Perdis’ self-named line can be found at more than 550 points of sale around Australia, including 52 concept stores, and seven makeup academies. His multimillion-dollar line […]

Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for […]

Peter Alexander From humble beginnings selling pyjamas from his mother’s kitchen table, Peter Alexander has spent 20 years developing his self-named brand to grow his mail order, retail, wholesale and online pyjama empire to what it is today.

Luke Baylis & James Miller from Sumo Salad Two young IT professionals,  Luke Baylis and James Miller, took the humble salad and cooked up a multi-million dollar business. Despite their lack of retail experience, the duo are building a fast food brand to rival the big boys. The first Sumo Salad store opened just three years ago, […]

aussieBum’s Sean Ashby In 2001 Sean Ashby invested his $20,000 life savings to develop the aussieBum swimwear range that no Aussie retailer would buy. He didn’t give up, he launched the cheeky brand online and went global. aussieBum is now a multi-million dollar company exporting to 75 countries, and growing 20 percent every quarter.

ModelCo’s Shelley Barrett The Ernst & Young 2005 Young Entrepreneur of the Year, Shelley Barrett launched ModelCo four years ago to develop quick-fix beauty solutions. The brand has since achieved significant recognition globally, with the company enjoying a 350 percent turnover growth.  

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. eeni meeni miini moh Exporting since: 2006 Key markets: Europe, New Zealand, US. Eeni meeni miini […]