Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.
Bakers Delight has unveiled a new long-term brand strategy, investing $6 million in a major repositioning of the business to ensure its continued growth in a changing market.
If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.
Domino’s Pizza is is rolling out a change to it’s core pizza product offering, with 3,750 tonnes of tomato sauce and a new advertising campaign hitting consumers today.
What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?
Companies are advised to prepare to secure their brand names for the .co domain with applications for existing trademark owners opening in April before the Landrush begins on June 21.
The Wiggles Exporting for more than 10 years, the Wiggles’ key markets include the US, UK, South Africa and Argentina. The four Wiggles (Greg, Murray, Jeff and Anthony) were crowned Exporter of the Year at the 2005 Export Awards, and have become a household name around the world, with 70 percent of their business in […]
Napoleon Perdis, founder of Napoleon Perdis Cosmetics Despite studying law and marketing, Napoleon Perdis began teaching women how to apply makeup before launching his own brand of cosmetics. Now Perdis’ self-named line can be found at more than 550 points of sale around Australia, including 52 concept stores, and seven makeup academies. His multimillion-dollar line […]
Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for […]
Peter Alexander From humble beginnings selling pyjamas from his mother’s kitchen table, Peter Alexander has spent 20 years developing his self-named brand to grow his mail order, retail, wholesale and online pyjama empire to what it is today.
