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The Wiggles, translated into a worldwide phenomenon

The Wiggles

Exporting for more than 10 years, the Wiggles’ key markets include the US, UK, South Africa and Argentina.

The four Wiggles (Greg, Murray, Jeff and Anthony) were crowned Exporter of the Year at the 2005 Export Awards, and have become a household name around the world, with 70 percent of their business in foreign markets, all produced from their studios in northwest Sydney (they also have an office in North America). The children’s entertainment business now sells into around 60 countries, thanks to a product that is easily translated into different languages and cultures. As well as constantly touring, the Wiggles brand incorporates merchandise such as CDs, DVDs, clothing and toys. The team has also made the most of strategies such as television rights, franchising the concept, and licensing deals to benefit their export plan.

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