By DB · 11 July 2008 · Entrepreneur
See the complete version on Dynamic Business for the full story and insights.
Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for […]
Tags: Brand, Entrepreneur, Niche Business, Nukte, Target Market