By DB · 10 July 2008 · Entrepreneur
From humble beginnings to a global brand, discover the rags-to-riches story of Peter Alexander, the pyjama mogul who's been quietly revolutionizing the sleepwear industry. But what secrets lie behind his success?
Peter Alexander From humble beginnings selling pyjamas from his mother’s kitchen table, Peter Alexander has spent 20 years developing his self-named brand to grow his mail order, retail, wholesale and online pyjama empire to what it is today.
Tags: Brand, Entrepreneur, Nukte, Online, Retail