Tag: Baby Boomers

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.

Career segmentation is a popular method if your client’s stage of career is a very relevant reason for doing business with your organisation. If you are an association with members for example, this is highly relevant way for segmenting your database.

Bring on the boomers. Consider this advice when designing a store where boomers are the customers.

The end of the Second World War led to the start of the great Australian baby boom, when many of today’s leaders and business owners were born. Today, these same baby-boomer business owners and CEOs nearing retirement are faced with a burning issue – to whom should they hand over the reins?

With the first of the baby boomers reaching retirement, predictions of SMEs hitting the market at depressing sales prices mean owners should now be fine-tuning their succession plans.

An expansion in part time employment is expected to take effect between 2014 and 2016, as Baby Boomers choose to work part time when they reach retirement age.

Managers find Gen Y staff easier to work with than the challenge of Baby Boomers, according to research conducted by Leadership Management Australasia (LMA).

Slowing population growth and rising demand for skilled labour will negatively impact SMEs’ ability to expand, according to the latest Business & Population Monitor.

74 percent of Gen-X employees are willing to spend their own money on upgrading their skills, instead of waiting for employers to provide training, compared to 72 percent of Gen-Y employees and 68 percent of Baby Boomers.

According to a global study conducted by TNS, the global financial crisis has baby boomers running scared, with 44 percent of Australia boomers hinting they will have to postpone their retirement. The study looked at how the global financial crisis is affecting consumers in five key countries – the UK, France, Germany, the US and […]