A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
Facebook has released their first app to help businesses manage advertising on the social media service.
Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.
Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?
Social media giant Facebook is focusing on their business users, providing businesses with more opportunities to highlight a product to a specific type of customer.
There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.
Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.
Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…
Small business marketing doesn’t have to be intimidating. In fact, if you take a common sense approach and have a plan, you can succeed with ease.
Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.
