Tag: Advertising

While the digital landscape is certainly getting more and more confusing, order can be bought to this wild west, and you don’t necessarily need to be an expert to get on top of it all.

An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…

Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.

iiNet has been ordered a penalty of $204,000 after it was found recent advertisements failed to prominently state the total minimum price of their Naked Broadband 250GB Plan.

A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.

Facebook has released their first app to help businesses manage advertising on the social media service.

Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

Social media giant Facebook is focusing on their business users, providing businesses with more opportunities to highlight a product to a specific type of customer.

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.