Tim Pethick lays nudie bare

Tim Pethick, founder of nudie juice

With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for his magic touch.

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