#Niche Business
Sustaining a niche business
Have a niche business, but not sure how you’re going to sustain your business in the long run? Here’s how you can fend off competition, and sustain your niche business, once and for all. Many niche business owners start out as frustrated consumers, disappointed by the absence of a product or service in the marketplace. […]
Stuart Giles takes APHS national
Consolidation of operators in niche healthcare areas in the mid nineties opened the door for Stuart Giles and his wife Cathie Reed to develop APHS, a national pharmacy service network. APHS has now grown to become one of Australia’s largest niche healthcare providers, specialising in aged care and hospital pharmacy groups with offices in Brisbane, […]
Tracey Bialek, the Ripple Products effect
With her passion for green business and experience in niche product design, marketing and business, Tracey Bialek established Ripple Products to develop a niche product in the growing green business sector. “I had a real desire to be in a business that was active in the environment sector, but could also create some sort of […]
Infomedia takes a niche global
Infomedia Exporting since 1997, Infomedia’s clients include subscribers from some 160 countries, the latest being the Democratic Republic of Congo.Infomedia didn’t make a profit until it began exporting, and now it’s found its niche supplying electronic parts cataloguing systems to the global automotive industry. Products are distributed to almost 50,000 dealers in some 160 countries, […]
Trudy Gilbert, the matchmaker behind Elite Introductions
Through her agency Elite Introductions, Trudy Gilbert endeavours to find love—for others. Although there’s no guarantee of a fairytale ending, Gilbert knows how to work the laws of attraction. Matchmaking is a blessed occupation in Jewish culture; an old myth decrees that all honest matchmakers go to heaven. Although Trudy Gilbert, founder and director of […]
Tim Pethick lays nudie bare
Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for […]
Suzi Dafnis: The pitfalls of starting and growing a business
Heading Pow Wow Events and Rich Dad Australia, alongside chairing the Australian Businesswomen’s Network (ABN), is a breeze for Suzi Dafnis. But it wasn’t always so easy for Dafnis, the serial entrepreneur, who says the road to growing niche businesses is full of steep learning curves. In the early 90s, Suzi Dafnis and partner, Peter […]
Ben Keighran’s insights on developing niche business Bluepulse
Developing programs and building websites before most of us had our first email address; Ben Keighran is a pro at developing niche business. But business development isn’t always a smooth process, as Keighran has found with Bluepulse. It’s not every day you’re the opening act for Microsoft. That’s the position Bluepulse founder Ben Keighran found […]
Madman Entertainment’s Tim Anderson: Growing a niche business
For Tim Anderson, pursuing a childhood interest meant starting niche a business, Madman Entertainment, from his bedroom. Together with Paul Weigard, co-director, Anderson has learnt the steps of growing a niche business. He’s a self-confessed geek, and always has been. But Tim Anderson’s brand of geekiness is a savvy business tool that’s helping Madman Entertainment […]
Peter Alexander, the pyjama man behind the brand
When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted […]
Bruno Schiavi from Jupi Corporation exports the Pocket Sock
It’s one thing to take a niche product to the mainstream market, but exporting a niche is something completely different. Bruno Schiavi, from Jupi Corporation, shares his secrets to exporting the Pocket Sock. It was a sock that got this business on its feet. But with success that has been underpinned by quality and innovation, […]