#Niche Business
Sustaining a niche business
Have a niche business, but not sure how you’re going to sustain your business in the long run? Here’s how you can fend off competition, and sustain your niche business, once and for all. Many niche business owners start out as frustrated consumers, disappointed by the absence of a product or service in the marketplace. […]
Suzi Dafnis: The pitfalls of starting and growing a business
Heading Pow Wow Events and Rich Dad Australia, alongside chairing the Australian Businesswomen’s Network (ABN), is a breeze for Suzi Dafnis. But it wasn’t always so easy for Dafnis, the serial entrepreneur, who says the road to growing niche businesses is full of steep learning curves. In the early 90s, Suzi Dafnis and partner, Peter […]
Peter Alexander, the pyjama man behind the brand
When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted […]