#Target Market
Why you should use mobile marketing automation for your start-up business
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
Boost crowdfunding with traditional PR
If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect. If you are a start-up founder or entrepreneur and you […]
Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
Are you putting your customers first?
Most successful companies and organisations have a very good idea of who their customers are.
Understanding your target market
Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.
How to send the right message to customers
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
Don’t just be in business, be in the business of problem solving
No matter how much the world moves forward, the basis of good business remains the same – and that’s fulfilling customer’s personal or corporate needs. So, if you’re in the business of problem solving, you’ll always be in business.
Why should you get involved with forums?
The question should be, why aren’t you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.
Can’t answer these 3 marketing questions? It’s time to do your homework
Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…
How to market internationally
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are markedly different and exporters need to be aware of certain purchasing triggers and cultural factors before beginning their international assault. “Many SMEs think if they are successful domestically, they will be […]
How to prepare for a trade show
Thousands of trade shows happen around the world every year; here’s how to find the right one for your business and make it worth your while. Trade shows remain a popular way to reach international markets, offering qualified foot traffic in a three-dimensional space. Businesses can also provide experiences for all five senses and interact […]
Selling Australia
Once upon a time it was all about selling beaches, but in light of the economic downturn, Australian tourism now faces more challenging times. Can tourism sell Australia once more? No other industry has a unique selling proposition quite like the tourism industry. Only in Australia can you climb the Sydney Harbour Bridge, hike around […]
Tim Pethick lays nudie bare
Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for […]
Promoting your business
Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is also the engine driving most successful Australian businesses. At its heart, PR is about communication – getting your message out to the people most likely to respond. And, whether you’re paying […]