Tag: Friday Entrepreneur

It’s been a big decade for Sumo Salad founder Luke Baylis. Since opening his first store in 2003, the health conscious entrepreneur has changed the way Australians eat lunch – and grown his business into a fast food staple.

The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.