Globalisation and the digital age has changed how business leaders lead and manage people. Today we face the mobile revolution that has changed consumer buying patterns and shortens the life-cycle of many products. It has reshaped our perspectives, knowledge and lifestyles.
The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.