Home featured Featured Let's Talk Featured Let’s talk: Social media Loren Webb November 20, 2019 Today in business, social media cannot be ignored. Most of your customers are likely to be active social media users on at least one platform… so if you’re not reachable online in a social way, you could be missing out. When used strategically, social media can be highly effective in building brand loyalty and driving sales; it can be a great tool for businesses to get in front of eyeballs. Recently, for example, Dynamic Business looked at how Instagram influencers can single-handedly make a business what it is, with 71% of consumers being more likely to make a purchase if they have seen a recommendation from someone they follow online. We wanted to cut through all the many pieces of advice you hear everyday on social media marketing and strategy, with the changes in algorithms and the next ‘what’s hot!’ in our news feeds, and actually ask first-hand what is working for small businesses right now. Get different perspectives, inspiration and knowledge in today’s Let’s Talk discussion below. “Which channel works best for your business and why?” Jill Schoolenberg, Regional President for Australia, Canada and Latin America at GoDaddy Social media can be a great resource to help businesses connect with their customers, increase their network and build a broader digital presence. Not all channels are suitable for every business, so it makes sense to identify the ones that are best suited for your business