Tech
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
Using social media sites like Pinterest as a method of real estate marketing may still be considered a novel approach. However, when used in combination with traditional campaign methods, it can be a complimentary tactic to help drive a property sale. Here are some helpful hints to get you started.
The prospect of internationalisation is intimidating, especially the overwhelming thought of the time and monetary investment needed to expand. However, international expansion can be as straightforward as trialling your product in new regions or delving further into expansion by developing a localised website.
Whether it’s hardware or software, a whole range of affordable technology can help you run your small business more efficiently, often from anywhere and on the go. We take a look at a few of them.
With social media usage continuing to develop and increase, businesses need to pay attention to its third party user-generated content.
SMS is a low-cost, low-entry must-have for micro and small businesses.
Using an ‘IT Managed Service’ has traditionally been regarded as an option available to large organisations but technology is evolving and having a company to manage your IT needs is much more common place for businesses of all sizes.
The Bring Your Own Device trend, where employees bring their own tablets or smartphones to connect to the business network, is here to stay. The reality of this is that the majority of employee-owned mobile devices also come with consumer applications already installed. As an SMB works with employees and embraces BYOD, they often unwittingly, end up embracing an avalanche of third party apps.
Getting your email opened is the first step but convincing people to click on your links is the end goal. Here are 5 practical tips to improve your email marketing.
Organisations often use software that is completely inappropriate for the size of their organisation. Frequently there is a belief within organisations that they need one of the big players (SAP, Oracle, etc) to deliver their solution because “that’s what everyone else is doing”.
Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.
A strong online community can help promote an event and keep the buzz going long after the last person has gone home. Make social media work for you with the following tips.
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
Data sovereignty pertains to data storing, sending and processing restrictions outside national borders. Legally termed as “trans-border data flow” data sovereignty still remains to be one of the top concerns of SMBs hindering them to move their business to the cloud.
Office technology is moving faster than its decomposition rate, with electronic waste (eWaste) rising to three times the normal rate of household rubbish. So what can small business owners do to be socially responsible and ensure that their business is reducing their carbon footprint
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
The value of retail purchases on mobile devices is set to increase to $5.6 billion in 2012, up from the $155 million generated by mobiles in 2010, a new report has revealed.
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
With over two million apps available in app stores today, employees have the ability to make decisions, and download things which allow them to be more productive in what they do. Here an insider shares his insights into the latest BYOD trend, and how the apps we download will affect it.
You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
