Social Media

She Business has partnered with Commbank’s Women in Focus to host a Digital Treasure Hunt in Sydney where small business owners will learn to become savvy with social media.

Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.

New survey reveals that while a vast majority of Australian executives have an active and up-to-date LinkedIn profile, only 6 percent had found a job as a result of membership.

Twitter has launched a new service that hopes to revolutionise online music discovery in the same way it has revolutionised online communication.

Effectively engaging with consumers on social media networks is more important than ever, with the amount of time Australians spend on social media decreasing over the past year.

Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.

Enterprise Social Networks (ESNs) are a new and emerging trend, with more companies building their own social networks inside the company firewall. Elouise Brennan of OBS shares insight and advice on how to make the best use of ESNs.

Do you remember back in the days, when you would clean your room to collect that dollar and be a step closer to getting hold of that Barbie or football?

New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.

Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.

Despite the fact that 62 percent of adults worldwide are regularly using social media, only 24 percent of Australian SMBs have truly embraced social media as a marketing tool, a new survey has revealed.

On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.

Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.

Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.

You assume because you don’t sell directly to consumers that social media isn’t important? Think again.

More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.

LinkedIn has just announced that their Australian membership base has passed the four million members mark, a 300 percent growth since 2010.

Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?

Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.