Social Media

More social media companies are recognising the need to make their services accessible for people with disabilities.

Almost a third of Australians share their birthdate on social media, according to a new survey.

Their story is one of undeniable success. Originally founded in 2000, ASOS has grown to become one of the most powerful online fashion and beauty retailers in the world.

Google has today announced Australia’s most web-savvy towns with its second eTown Awards.

Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.

People often lament the damage smartphones have done to the average attention span.

Victoria’s Small Business Festival will soon kick off for the entire month of August, and includes a series of events, which cover current business trends and issues, as well as relevant solutions and tips.

Word-of-mouth has long since been integral to business growth – but in the online-age, a negative review can reach hundreds in an instant.

As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.

A number of high profile organisations are now taking applications for grants and scholarships aimed at giving talented and innovative entrepreneurs a leg up.

As people put more and more of their professional and personal lives on social media, it’s high time to make security a priority, and particularly so if you run a business.

If you check your social media networks as soon as you wake up, you’re not alone – new research indicates that a case of FOMO is the culprit.

Post infrequently and risk missing out on valuable exposure? Or post incessantly and risk irritating customers? How much is too much?

Originally conceived as a way to record precious family memories, a new start-up was recently launched with the aim of disrupting the video marketing field.

Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.

Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.

While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.

Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.

Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.

Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.