Strategy

Read this great story from October looking at defining your business’ brand voice.

Read on for some great tips from April to help you become social media savvy.

Businesses that develop a reputation for being excellent in an area that their industry is frowned upon for will gain far more repeat business and help grow their customer base through referrals – customers will hardly be able to wait to tell their friends.

In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.

A blog is a relatively inexpensive and simple way to boost visibility, connect and interact with a community and share and exchange information. Here are some simple ideas for how best to use your blog to promote your organisation.

Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.

Quality services and products will always be the things that keep customers coming back. But if you already offer these things to your customers then what’s the best way to show them a bit of love, and remind them about the human side to your business? Make them laugh.

Too many business owners don’t consider these 4 key points when putting together their Facebook Advertising campaigns. In the final of the 3-part series, here are some overlooked factors to consider when running Facebook Ads, that will give you the edge over your competition.

Has our 24/7 addiction to connectivity across LCD/retina display screens, be them iPhones, tablets or PCs made the intimacy of face to face human connections obsolete?

Social media can expose business to risk. If not managed properly, considerable consequences may arise causing – perhaps even causing lasting damage. Here’s what you should be doing to protect your brand and reputation.

In the second part of a three part series, we take an in-depth look at the best Facebook Advertising options available to business owners, to help you make use of the features that are going to deliver you the best results.

Consumers are shifting where they spend their time in the digital space and are demanding information, conversation and engagement like never before – so it only makes sense that brands should follow this trend. Here’s how a well-known baker is adapting its strategy to incorporate social media.

Running a successful business requires a great deal of time and energy. Sweat, blood and tears in most instances. There’s nothing worse than having to waste time and energy dealing with spam when you’d rather be getting more important things done.

When you’re using social media for your business you might feel like you’re not seeing the return that you’re after. But there are ways to measure what your social accounts are doing for you.

Facebook Ads can return big bang for your advertising buck. However, many business owners don’t know how to get started and are confused by the myriad of options provided.

More organisations are tapping into webinars due to their reach, convenience and user friendly applications. But what’s the best way to market them? The trick is to stand out from the online crowd.

Positive reviews and feedback scores can be vital to the wellbeing of a fledgling business. Negativity will clip your feathers, but positive responses could give your business wings.

Once a website has been uploaded it can be easy to forget about it, however refreshing online content on a regular basis is vital in maintaining a competitive edge.

Educating SMBs about online credit card fraud is the focus of a new program, entitled ‘Get Smart About Card Fraud Online.’

As social media use , and online usage in general, continues to grow, the privacy debate is becoming more intense. The line between what’s considered personal information in the context of privacy is being blurred, often to the detriment of users.