Home topics small-business-resources social-media-strategy-social-media Advice Strategy Advice Humour is the key to quality customer service Vicki Spanos November 9, 2012 Quality services and products will always be the things that keep customers coming back. But if you already offer these things to your customers then what’s the best way to show them a bit of love, and remind them about the human side to your business? The key is most often humour. When executed in good taste and not at the expense of the customer or at a part of their experience they are unpleased with, humour can liven up the consumer experience and remind them exactly why they enjoy your services so much. A perfect example of how well executed humour can get people on board is the recent ‘tweet-off’ between Tesco’s and O2 in the UK. Initially instigated by a follower of the two brands, they tweeted friendly banter back and forth that got a fantastic reaction throughout the twitter-sphere. The light-hearted chatter not only showed people that friendly people exist behind both corporations, it also gave them a reason to follow the two more closely on social media sites, and inadvertently stay up to date with the news for both businesses. What is offensive to one is not necessarily offensive to another. And you certainly can’t please everyone, just be sure to think a joke through particularly when over social media . This post from Playboy model Tricia Evans caused particular outrage when it was posted less