Marketing
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
Professional social network LinkedIn has revealed their list of the most influential brands in Australia.
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
Those businesses with Facebook Pages could be seeing less referral traffic and a dwindling post reach thanks to new updates implemented by the social media service.
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…
Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.
Friends since their early teens, the two future entrepreneurs talked constantly about making a business. It was a dream. It became a reality.
Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?
Social media giant Facebook is focusing on their business users, providing businesses with more opportunities to highlight a product to a specific type of customer.
