Marketing
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
With 10 years’ experience in import and wholesale distribution, Australian entrepreneur, Peter Byrne, thought he was onto a winner when his distribution business, Combined Group of Companies, bought the Trolley Bags concept from inventor, Paul Doyle. Designed to eliminate the need for the 3.76 billion plastic bags dumped in Australia’s landfill sites each year, the […]
Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the […]
In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope has experienced tremendous growth on an international scale, surpassing 10 million accounts in August this year. Jessica Ruhfus, founder and CEO of brand partnerships platform, Collabosaurus, tells Dynamic Business how she […]
Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily […]
Machine learning may sound like an extremely complicated high-tech concept, and that’s probably because it is. Big data analytics has become all the rage these days among businesses, and machine learning essentially takes big data and rockets it to another level. Most average consumers have likely not even heard of big data, let alone its […]
Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
When it comes to crisis management, many organisations adopt the ostrich philosophy – they bury their heads in the sand, wishing and hoping that nothing bad will ever happen. But navigating the waters of a potentially disastrous situation requires more than just wishful thinking. As PR professionals, we need to be prepared and comfortable to […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
Every business and brand that has a website should have a blog. But so many small businesses struggle to find the time to put together regular, high quality content and even if they did – they don’t have a clue what to write about. It’s a pretty normal scenario that leaves many business owners sceptical […]
SMEs in the food industry have traditionally turned to free samples, displays and one-off advertisements to entice customers. Now, business owners are turning to Instagram to wet the appetite of foodies all over Australia – and it’s taking them by storm. With 36 per cent of Australian Instagrammers following foodie accounts according to recent Aussies […]
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
