Social Media
In 2010, Facebook passed Google in website traffic. This is an incredible achievement considering Google has had such rapid and fantastic growth in the history of the net. But should you jump into this global phenomenon?
As social media use , and online usage in general, continues to grow, the privacy debate is becoming more intense. The line between what’s considered personal information in the context of privacy is being blurred, often to the detriment of users.
As social media continues to saturate both personal and professional lives and becomes more vital to business, it’s valuable to note that it’s not a popularity contest. If you’re going to spend time making connections, you want to ensure they’re the right ones.
It’s important that you and your employees know that what is said on Facebook is available in the public domain- it’s not just a whinge to your friends.
Social media brings a wealth of positives to business, but can also become an unwelcome distraction for employees. So what’s a business owner to do? Block all access to social media, or allow unlimited access to the various networks? Here’s a look.
Just like Google search, Facebook has its own algorithm – called Edgerank – that decides how many people will see posts from your Facebook Page. Understanding and embracing Edgerank is the key to improving your Facebook engagement levels.
There are ‘knowns’ and ‘unknowns’ when it comes to the way search engines work, but a factor that definitely sits in the ‘known’ category is that social sharing is very important for your SEO. Use these tips to get the best results for your SEO activities using Twitter.
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.
Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.
Social media has contributed to the democratisation of information and, armed with this information, customers are demanding different things from sales people and companies. This phenomenon is known as ‘Social Sales’, and businesses need to get acquainted with it if they’re to keep up.
LinkedIn is continuing to grow, and is much more than just a place to keep your CV online. To make the most of the platform, you need to learn how to promote yourself effectively – and these ideas will help.
Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.
Although there are a number of pros and cons with the use of any social media platform in business, not considering Twitter as an opportunity could be a big negative. Here’s a look at eight ways using Twitter could help your business.
Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
