Social Media

As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.

Post infrequently and risk missing out on valuable exposure? Or post incessantly and risk irritating customers? How much is too much?

Have you fallen into the all too common small business and start-up marketing trap of saturating social media, without tracking your return on investment?

In true entrepreneur form, an everyday annoyance blossomed into one of the best loved digital radio applications around.

In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.

Dynamic Business recently sat down for breakfast with the League of Extraordinary Women at Sydney’s VIVO Cafe.

LinkedIn is a powerful platform for professionals to expand and stay connected with like-minded people; so having an active and up-to-date LinkedIn profile is crucial. Here are 5 ways to get the most benefit from LinkedIn.

A blog can be a powerful platform to promote your business. Here are five tips for getting the most out of your blog.

Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.

Blogs can raise the profile of your business, improve the search engine visibility of your business website and draw in potential customers. Here are some key tips for successful blogging.

Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.

Professional networking website, LinkedIn, has just released their most viewed profiles within the Australian internet industry.

More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.

When it comes to social media risk, business owners appear to believe common sense is the best guide for employees. This is far from adequate as the term means different things to different people.

Have you started to use LinkedIn for lead generation? if not, you’re missing out on a great way to drum up business.

SMEs are constantly being encouraged to set up social media platforms for their business, so it’s easy to get caught up in the hype. But is social media all it’s cracked up to be?

Social media junkies can whip up a Facebook event in five minutes but it can be daunting for beginners. We take you through the process step-by-step.

So you’ve joined Twitter and are merrily tweeting away but your avatar is still an egg and your background is a generic blue cloud. Or even worse, your company logo is so small it looks like it’s written in Sanskrit. Never fear. Simply follow these tips and you’ll have a slick profile in minutes.