Small Business
According to popular opinion, it’s not what you say, it’s what you do that is most important. And it’s a principle that appears to have a broad application according to a new Australian customer-insight start up that launched today. When most of us think of ‘market research,’ we think of surveys, focus groups or even […]
So, you struck out on your own and things are going pretty well. You’ve got a decent size client list, some big projects lined up, and the money’s coming in. Maybe you’ve been working with a few freelancers or thinking about putting on a few staff to help you grow your business further. Sure, working […]
There can be no debate on whether internet has seeped its way into the world of business, including small businesses. In fact, it might even be more appropriate to use the term bulldozed its way into it. And while this is definitely the case, there are still plenty of small businesses (according to some sources […]
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
Price comparison, a booking engine and an online marketplace – these three phrases are not usually associated with the quest for medical treatment. Not until entrepreneur, Pawel Cebula, asked himself one question and decided to act on the response: why can’t tools that work for other industries, also work for the growing number of medical […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
It’s a little known fact that there’s a difference between a traveller and a tourist. Tourists contently window shop the sights and sounds a destination has to offer while travellers follow the ultimate travel commandment: do as the locals do. The ethos of the traveller sounds straightforward, but in practice, it can a difficult one […]
The Australian market has recently seen an untraditional wave of franchise business models, allowing companies to enter the market quickly with low set up costs, and grow rapidly within just a few years. One of the key players here is the ‘low staff’ business model, used widely across the health and fitness industry with the […]
One of the most important aspects of Prime Minister Malcolm Turnbull’s newly announced innovation initiative is the focus it brings on the opportunity to invest in the small business sector. The tax incentives will undoubtedly attract more investment, and the loosening of capital insolvency regulations will compliment this by providing less downside to entrepreneurs from […]
On Tuesday Prime Minister Malcolm Turnbull, declared: “there has never been a more exciting time to be in fintech,” – but in truth, there has never been a more exciting time to be in any kind of innovation. We can’t deny that technological innovation came late to financial services but it’s here now and it’s […]
Traditional telecommunication networks are stuck between a rock and a hard place: their profit margins are eroding from the growing commoditisation of voice and data and yet; with capped data plans still the norm, consumers are not quite getting what they want. And the culprits – look no further than the likes of Skype, Viber, […]
In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single […]
As a business owner, you are in charge with making sure that your company’s productivity is at its maximum capacity. You don’t want to catch yourself waiting for things to happen – as an entrepreneur, it is your duty to have things well rounded-up and functioning. There are many ways to make sure things are […]
In this digital age, there are matching sites for almost anything. Whether it be for dating or for finding employment, Google will fetch back a raft of options – all vying for our attention. But despite their best efforts to distinguish themselves, most of them have one fundamental element in common: their charging model. Users are […]
Australians are expected to spend $46.7 billion in retail stores this year in the lead up to Christmas, with analysts predicting a solid, but not spectacular, Christmas shopping season. Many retailers spend several months preparing for the Christmas rush by upgrading systems, training staff and planning promotions. Regardless of what steps you’ve taken to get […]
The buzz of open discussion, continuous foot traffic between gatherings, and routine brainstorming sessions becoming overrun with passion and excitement; that’s how life goes at an advertising agency in 1960s New York according to the popular TV series, Mad Men. And anyone familiar with this series will have noticed this: while productivity is in no […]
One of the biggest HR issues most businesses face is attracting and retaining skilled staff. When an estimated 25 per cent of employees leave their jobs after just three months, you know it’s time to address the reasons why, and stop it from happening to you. After all, staff turnover can cost your business tens of […]
Great customer service is crucial to any big company, as it both captures new business, as well as fosters existing relationships. However, often when larger companies increase their scale they are unable to maintain customer satisfaction as it is hard to streamline effective customer service and grow a business without the right tools. The key […]
As a manager, maintaining the accountability and focus of your team must be a top priority. For some, this is second nature but for others, it has to be a conscious mindset. That is to say, a chosen mindset which drives the actions and behaviours required to increase performance. In researching high, middle and low […]
The work is out there to be done and the skills are out there to do it; but tradies are struggling to find jobs and businesses are struggling to find labour. Why? This is what one-time electrician, Steve Daw, calls the ‘trade hole’: “I’ve experienced first-hand the struggle to find reliable workers at the last […]
