Home topics small-business-resources managing Business people shaking hands, finishing up a meeting Expert Finance Hot Tips Expert 5 steps to delivering on the philosophy of client first, money second Zaki Ameer January 18, 2016 Why do you own a business and work those incredibly long days and sleepless nights? I’ll take an educated guess and say the main reason is money driven; the means to an end that is a (more than) comfortable lifestyle. For many, this includes providing the very best for their nearest and dearest. In order to be able to do this and see maximum return for the business, following the most important business philosophy is crucial; client first, money second. The philosophy relies on the simple reasoning that without clients, you won’t make money. However, a long list of clients doesn’t just provide income, it also provides resilience and opportunities for growth; two things that are becoming increasingly important in the modern economy. Going the extra mile for your clients ensures a long term relationship that lasts through thick and thin. And if they stay with you, chances are they enjoy the way you work and like the results they see which means they’ll throw more opportunities your way. Suddenly, after a few short years of following this philosophy, not only will you client list be lengthy and profitable, but also selling your brand for you! On top of that, when the next economic downturn comes, you’ll feel far safer knowing a solid list of clients