Sales

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.

As tempting as it may at times be to simply ignore people who constantly complain or over react, the only way to overcome the issue is to tackle it head on.

The last fortnight has seen a 5.4 per cent cumulative rise, with the Government’s Budget and the RBA rate cut seen in May being cited as key factors behind the boost.

Retail turnover saw another small rise in March, up 0.3 per cent following a 0.7 per cent climb in February 2015.

Australia’s small and medium-sized enterprises (SMEs) are unable to realise the full potential of the cloud due to internet speeds and costs.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Around $1.7 billion a year is being spent by “traditional” mobile users, highlighting what could be an important customer sector going unmined by Australia’s telcos.

The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.

Consumer sentiment dropped by 3.2 per cent during April, hitting 96.2 per cent from the 99.5 registered in March.

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.

The Australian Competition and Consumer Commission (ACCC) has issued the Independent Liquor Group (ILG) with a $10,200 penalty for misleading consumers with its “Aussie Beer” line of alcohol.

While the eCommerce boom shows no signs of slowing down, it’s important that businesses understand the importance of a legal infrastructure behind their website.

The Federal Court of Australia ruled that Bright Choice, on behalf of EnergyAustralia, called residents in New South Wales, Queensland and Victoria with misleading representations.

Young people love to drink. While that stereotype may have been brought on by a general whiff of truth, it turns out older Aussies are actually the ones likely to drink more.

Prospects seem brighter for Australia’s SME sector as it shows its strongest performance of the last four years, while the proportion of businesses experiencing diminishing revenue stands at a five year low.

South Australia’s Saturday penalty rates will be abolished and Sunday rates cut in half as a result of a landmark agreement between the Shop Distributive and Allied Employees’ Association (SDA).