Sales

Social, economic and political tensions bring uncertainty, with many businesses wondering what to expect and how to align their sales efforts moving forward. Here’s a guide to 12 sales trends that will change how businesses sell and buy.

A bad sales experience can create a mental block against selling in the minds of business owners and their staff, yet every business is dependent on sales. A great step towards creating a successful sales strategy is to review the values you’d like to uphold in the sales function of your business.

Desperate times call for desperate measures, which is why one expert suspects the ‘hard sell’ is making a comeback in business, despite the fact it’s a well and truly outdated sales method.

Commercial email drove $63.1 billion in sales last year, so if you’re looking for a cost-effective way to acquire more customers, promote your business and sell more products – email is for you. Here’s a look at the 11 ways Mimco is getting eMarketing right.

We’ve come a long way since the shared calendar; more and more businesses are finding that sharing information, connecting, communicating and collaborating in secure online environments can be very profitable.

Is sub-standard customer service the norm in Australia? One business owner says yes, and that it’s only a matter of time until the businesses who are lacking in this key area experience failure.

Just made a new network contact? It’s now your job to build a strong enough relationship that will earn you the right to ask for their business. Building strong and trusting relationships with your existing customers is also fundamental to the long term success (and profitability) of your business.

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.

While the latest eCommerce and associated technology provides many consumer advantages and expands the market for sellers, it hasn’t always fostered a better customer service experience. Is the calculation now changing?

Doing that little bit extra for a customer won’t just mean you’ll get the sale, you could also end up with a customer for life.

Being a good leader requires you to be great at selling yourself and your business, but for many networking is an incredibly daunting exercise. Here’s some easy ways you can overcome your fears and become a master networker.

At the core of communication, leadership, selling or any relationship where you want to achieve a fair exchange of value, lies four vital life skills. As simple as they sound, they take a lifetime to master.

Do you hesitate when it comes time to self promote yourself or prospect for new opportunities? This phenomenon is known as call reluctance, and can be damaging to small businesses.