Marketing

Once upon a time, the ‘open 24 hour a day, 7 days a week’ business model was reserved for big city convenience stores, petrol stations, and not much else.

The online travel industry is a deeply competitive and crowded marketplace. Failing to offer consumers something a little different, can be a ticket to failure.

International tourism increased by 5% for the first six months of 2013, compared to the same period in 2012. Andrew McEvoy from Tourism Australia shares his insights.

Content marketing is on the rise, but there are challenges around setting goals and crafting the right content to market their brand. Do you know how to get the best from your marketing spend?

Google has today announced Australia’s most web-savvy towns with its second eTown Awards.

Marketing has changed drastically over the last decade, and especially so over the last five years.

Marketing your franchise online is a great way to reach a wider audience of potential customers, build your brand awareness and grow the business.

Finding a venue can be a stressful part of planning any business event. It’s easy to fall back on the same stale venues, but if you want your event to be remembered, you need to get creative.

As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.

If you’re still not convinced about the impact a mobile app or online shopping platform can have on your business, a new report on Australia’s spending habits may give you that extra push.

Cloud computing platform Rackspace is offering one Aussie start-up the chance to pitch its idea and win a trip to San Francisco and Silicon Valley.

QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.

Beware negative brand association – the ACCC has taken action against group buying site Scoopon, alleging it has misled consumers and businesses alike.

An online ugg boot retailer has been left red-faced after an ACCC investigation revealed its ‘Made in Australia’ claims were totally false. Worse still, it also used the official Australian Made logo without authorisation.

Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.

Despite the chill outside, the atmosphere inside Sydney’s Doltone House last Wednesday was warm, with business owners gathered for the launch of Michael McQueen’s new book.

Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.

It’s a simple idea really – customers are the lifeline of any business, so keeping them should be a top priority.

With recent figures showing almost 60 percent of Australians own a smartphone, there’s never been a better time for your business to look at mobile marketing.

If you’re looking to keep your customers around a little longer you need to improve your communication.