Marketing
Digital Ready is part of the Australian Government’s Digital Business Kits Program. The aim of this program is to help organisations build skills and knowledge to engage in the digital economy and take advantage of opportunities offered with information and communications technology. The online training tools offered to users completely free of charge, focus on […]
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.
Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
When entire companies are being founded on the bases of web – and mobile – applications, it’s time for every company to assess the value that an app can bring their business.
Competition is no longer linear. The ‘unknown unknowns’ are waiting around every corner. Every industry, every sector, is suffering from the competitor they didn’t realize they had.
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising.
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.
While the $5.5 billion package has been well received, the questions facing Australia’s two million-plus small business owners are two-fold: what does it mean for me and what to do with the incentive?
it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
The time it took you to read this sentence is roughly the length of the average consumer attention span. That’s right, the average human attention span has been clocked at eight seconds.
For most business owners, spending money on advertising seems as risky as gambling, like money put into a slot machine with nothing positive to show for it.
Beyond ease of use and simplicity, custom solutions help your business exploit what makes it unique: your data.
The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.
There are some possible issues that could potentially make all those awards a double-edged sword.
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
